A realist is an idealist who has gone through the fire and been purified. A skeptic is an idealist who has gone through the fire and been burned. — Warren Wiersbe

I read this book about a year ago, The Ten Faces of Innovation but revisited it because I am teaching tomorrow at church about churches that have IT have innovative minds and a willingness to fail (from Craig Goeschel’s book). Since I can’t share all this tomorrow, I thought I would post it to help my readers in their own innovation process whether at church, home, school, etc.

Here are the ten faces:

The Learning Personas

Individuals and organizations need to constantly gather new sources of information in order to expand their knowledge and grow, so the first three personas are learning roles. These personas are driven by the idea that no matter how successful a company currently is, no one can afford to be complacent. The world is changing at an accelerated pace, and today’s great idea may be tomorrow’s anachronism. The learning roles help keep your team from becoming too internally focused, and remind the organization not to be so smug about what you “know”. People who adopt the learning roles are humble enough to question their own worldview, and in doing so they remain open to new insights every day.

The Anthropologist is rarely stationary. Rather, this is the person who ventures into the field to observe how people interact with products, services, and experiences in order to come up with new innovations. The Anthropologist is extremely good at reframing a problem in a new way, humanizing the scientific method to apply it to daily life. Anthropologists share such distinguishing characteristics as the wisdom to observe with a truly open mind; empathy; intuition; the ability to “see” things that have gone unnoticed; a tendency to keep running lists of innovative concepts worth emulating and problems that need solving; and a way of seeking inspiration in unusual places.

The Experimenter celebrates the process, not the tool, testing and retesting potential scenarios to make ideas tangible. A calculated risk-taker, this person models everything from products to services to proposals in order to efficiently reach a solution. To share the fun of discovery, the Experimenter invites others to collaborate, while making sure that the entire process is saving time and money.

The Cross-Pollinator draws associations and connections between seemingly unrelated ideas or concepts to break new ground. Armed with a wide set of interests, an avid curiosity, and an aptitude for learning and teaching, the Cross-Pollinator brings in big ideas from the outside world to enliven their organization. People in this role can often be identified by their open mindedness, diligent note-taking, tendency to think in metaphors, and ability to reap inspiration from constraints.

The Organizing Personas

The next three personas are organizing roles, played by individuals who are savvy about the often counter-intuitive process of how organizations move ideas forward. At IDEO, we used to believe that the ideas should speak for themselves. Now we understand what the Hurdler, the Collaborator, and the Director have known all along: that even the best ideas must continuously compete for time, attention, and resources. Those who adopt these organizing roles don’t dismiss the process of budget and resource allocation as “politics” or “red tape.” They recognize it as a complex game of chess, and they play to win.

The Hurdler is a tireless problem-solver who gets a charge out of tackling something that’s never been done before. When confronted with a challenge, the Hurdler gracefully sidesteps the obstacle while maintaining a quiet, positive determination. This optimism and perseverance can help big ideas upend the status quo as well as turn setbacks into an organization’s greatest successes—despite doomsday forecasting by shortsighted experts.

The Collaborator is the rare person who truly values the team over the individual. In the interest of getting things done, the Collaborator coaxes people out of their work silos to form multidisciplinary teams. In doing so, the person in this role dissolves traditional boundaries within organizations and creates opportunities for team members to assume new roles. More of a coach than a boss, the Collaborator instills their team with the confidence and skills needed to complete the shared journey.

The Director has an acute understanding of the bigger picture, with a firm grasp on the pulse of their organization. Subsequently, the Director is talented at setting the stage, targeting opportunities, bringing out the best in their players, and getting things done. Through empowerment and inspiration, the person in this role motivates those around them to take center stage and embrace the unexpected.

The Building Personas

The four remaining personas are building roles that apply insights from the learning roles and channel the empowerment from the organizing roles to make innovation happen. When people adopt the building personas, they stamp their mark on your organization. People in these roles are highly visible, so you’ll often find them right at the heart of the action.

The Experience Architect is that person relentlessly focused on creating remarkable individual experiences. This person facilitates positive encounters with your organization through products, services, digital interactions, spaces, or events. Whether an architect or a sushi chef, the Experience Architect maps out how to turn something ordinary into something distinctive—even delightful—every chance they get.

The Set Designer looks at every day as a chance to liven up their workspace. They promote energetic, inspired cultures by creating work environments that celebrate the individual and stimulate creativity. To keep up with shifting needs and foster continuous innovation, the Set Designer makes adjustments to a physical space to balance private and collaborative work opportunities. In doing so, this person makes space itself one of an organization’s most versatile and powerful tools.

The Storyteller captures our imagination with compelling narratives of initiative, hard work, and innovation. This person goes beyond oral tradition to work in whatever medium best fits their skills and message: video, narrative, animation, even comic strips. By rooting their stories in authenticity, the Storyteller can spark emotion and action, transmit values and objectives, foster collaboration, create heroes, and lead people and organizations into the future.

The Caregiver is the foundation of human-powered innovation. Through empathy, they work to understand each individual customer and create a relationship. Whether a nurse in a hospital, a salesperson in a retail shop, or a teller at an international financial institution, the Caregiver guides the client through the process to provide them with a comfortable, human-centered experience.

1. It’s not your passion. If it doesn’t make your heart beat fast or cause your mind to race when you’re trying to sleep, you’re probably doing the wrong thing.
2. You don’t have a plan. You need a vision, and you need to identify specific steps to make that vision become reality. That includes a financial plan. (I happen to believe you need direction from God on this.)
3. You’re waiting for it to be perfect. Test-drive it. Beta-test that new idea. You’ll fall into the trap of inaction if you think it has to be absolutely right from day one.
4. You’re not willing to work hard. Everything worth pursuing in my life has involved discipline and perseverance.
5. It’ll outgrow you. Keep learning. Keep growing. But more importantly, build a team of people including leaders that can be who you’re not.
6. You’ve had success in the past. I’ve watched organizations hang on to a good idea for too long. Time passes. Momentum fades. It’s risky to let go of the past and jump on the next wave.
7. You’re unwilling to stop doing something else. Complexity is easy. Simplicity takes discipline. You can’t build a healthy marriage if you’re unwilling to give up dating other women. Who/what do you need to stop dating?
8. You won’t build a team of friends. Anyone can hire from a resume. You need to find people you want to share life with. In the long run, great relationships will get you out of bed in the morning.
9. You won’t have the tough conversations. When breakdown happens (and it always does), someone needs to put on their big-boy pants and initiate the difficult conversation that leads to relational healing.
10. You’re afraid of failure. When fear consumes you, it will cause you to do stupid things. You’ll let negativity distract you. You’ll embrace the known, and grow comfortable with mediocrity. The more often you fail, though, the more often you’ll find success.

Excerpted from Tony’s blog at tonymorganlive.com.  Tony is co-author of Simply Strategic Stuff and Simply Strategic Volunteers. Rec’d in Volunteer Central’s enewsletter.